McDonald's new campaign tells the story of a 35-year-old Happy Meal toy collector
The new digital campaign brings to the fore the heart-warming story of Sunil Chawla, a 35 year old man, based in Bangalore. Sunil has, over the years, collected over a whopping 300 Happy Meal toys! The Happy Meals at McDonald’s have often been associated with joyful memories of food and a special toy. Inspired by the hundreds of entries McDonald’s received for the biggest Happy Meal fan search, the campaign focuses on ‘kids of all ages’ – a unique search for the biggest Happy Meal Toy collectors in India.Watch the campaign here.