Vodafone #closertogether

Feb 2015

Vodafone #closertogether

For brand Vodafone, which believes in bringing people closer, Leo Burnett’s experiential team reached out to random couples and sparked romance in their hearts by presenting them balloons and performing an unplugged version of the signature Vodafone song – “You and I". An RC helicopter was made to hover over the couples showering rose petals, making their hearts dance with joy. This heart-warming surprise saw couples taking romantic selfies and dancing to the music, thereby drawing heartfelt ovation from the onlookers.

Watch the video here
Bajaj Discover: Life Banaye Zing Zong

Feb 2015

Bajaj Discover: Life Banaye Zing Zong

The campaign aims to disrupt the traditional belief that responsibility and fun are mutually exclusive, by elevating the brand’s core proposition of “refreshing ride that revitalizes life” from an individual space to that of relationships. In an age where sustained personal and professional pressures significantly erode excitement levels in married lives, the campaign attempts to help couples across India bring their spark back – make their life Zing Zong again. The three spots under this campaign address three such barriers that symbolize this missing spark – lack of casual braking (Brake), cross legged pillion (Cross Legged) and The bag (Bag). With a majority of the segment playing a rather rational game, the campaign takes the focus a step higher by seamlessly weaving the core product offering of a powerful DTS-i engine with the storylines.

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Disrupt or Perish

Feb 2015

Disrupt or Perish

In this article for Best Media Info’s Annual Edition, Saurabh Varma writes on the way forward for Indian ad agencies.

Honoring the hard-to-replace men

Feb 2015

Honoring the hard-to-replace men

HDFC Life was launching a new brand campaign after a period of 5 years. The task was to redefine what living with pride and dignity meant to people and at the same time highlight the pivotal role a man plays in empowering his family to be self-reliant. Our answer to this challenge was a touching film called HDFC Life – Ghungroo, which showcases a father helping his daughter realize her dream of becoming a dancer. Come travel this musical journey and feel the pride for your family! Click here to watch the film

Anchor White toothpaste: Bindaas Daant, toh Bindaas Aap

Jan 2015

Anchor White toothpaste: Bindaas Daant, toh Bindaas Aap

The campaign takes the core product proposition of ‘making teeth so strong that they are not afraid of anything’ into a bigger life context of fearlessness against wrongdoing. This takes India’s mood of driving change and standing up for what you believe into a new high. In a highly demo driven oral care category, the new Anchor toothpaste campaign pleasantly surprises by showing kids fearlessly taking a stand against what is wrong.

Rachita Dutta joins Leo Burnett Delhi as Business Head

Jan 2015

Rachita Dutta joins Leo Burnett Delhi as Business Head

“I have always admired the work produced by Leo Burnett. With changing times, the agency is evolving as a holistic unit, which is not only equipped to offer traditional communication solutions, but also more contemporary services like digital and activation. I look forward to work with Leo Burnett Delhi's young and talented team," she said on her joining.

Welcome on board, Aman Mannan!

Jan 2015

Welcome on board, Aman Mannan!

Aman Mannan has joined Leo Burnett as Group ECD. He will work closely with CCO RajDeepak Das in creating a wave of new age integrated work in the agency. “This is an exciting time to be with Leo Burnett. I look forward to working with both Raj and Saurabh,” he says on his joining.

Saurabh’s article in DNA, published on 29th December 2014

Jan 2015

Saurabh’s article in DNA, published on 29th December 2014

The agency world is ready for a disruption, writes Saurabh Varma

Read the Article