Anchor White toothpaste: Bindaas Daant, toh Bindaas Aap

Jan 2015

Anchor White toothpaste: Bindaas Daant, toh Bindaas Aap

The campaign takes the core product proposition of ‘making teeth so strong that they are not afraid of anything’ into a bigger life context of fearlessness against wrongdoing. This takes India’s mood of driving change and standing up for what you believe into a new high. In a highly demo driven oral care category, the new Anchor toothpaste campaign pleasantly surprises by showing kids fearlessly taking a stand against what is wrong.

Welcome on board, Aman Mannan!

Jan 2015

Welcome on board, Aman Mannan!

Aman Mannan has joined Leo Burnett as Group ECD. He will work closely with CCO RajDeepak Das in creating a wave of new age integrated work in the agency. “This is an exciting time to be with Leo Burnett. I look forward to working with both Raj and Saurabh,” he says on his joining.

Saurabh’s article in DNA, published on 29th December 2014

Jan 2015

Saurabh’s article in DNA, published on 29th December 2014

The agency world is ready for a disruption, writes Saurabh Varma

Read the Article
One is Oye!, Two is Oye Teri!

Jan 2015

One is Oye!, Two is Oye Teri!

What would be your reaction if you get double of something you love? You would obviously be surprised and delighted, won’t you? Leo Burnett’s latest film for McDonald’s promoting the brand’s limited time Doubles Fest offer demonstrates the joy of Double Patty burgers in an entertaining way! The catchy jingle – One is Oye!, Two is Oye Teri!, instantly became a hit among teens and young adults of India.

Click here to watch the film
Leo Burnett India welcomes Rakesh Hinduja as EVP

Dec 2014

Leo Burnett India welcomes Rakesh Hinduja as EVP

Leo Burnett India welcomes Rakesh Hinduja as EVP. Rakesh, who joins from Publicis Singapore, has spent more than 14 passionate years in the business of telling stories.

In his new role with Leo Burnett India he will have overall responsibility for one of the biggest units in the Mumbai office. “I’m truly excited to join Leo Burnett and be back to play on home pitch, India, he says, adding, “Leo Burnett’s vision and integrated approach to business solutions absolutely resonates with the kind of agency and passion I want to be part of.”

Adlabs Imagica mein kahaaniyan banti hai!

Dec 2014

Adlabs Imagica mein kahaaniyan banti hai!

The challenge here was to establish Adlabs IMAGICA as a destination that creates a positive impact on every visitor. To achieve this, we crafted a series of films depicting humorous and touching stories of people from all walks of life and of different ages, who experiences the magical world of IMAGICA that changes their lives and leaves them with lasting and unforgettable memories.

HDFC Life Click2Invest TVC

Dec 2014

HDFC Life Click2Invest TVC

When it comes to investments, we all are on the lookout for greater returns with lesser risks. Traditionally, go to options have been mutual funds and stocks as ULIPs are high on charges that eat into consumers’ earnings.

HDFC Life’s Click2Invest – is an online ULIP product with zero-allocation charge. This ad, in an innovative way, explains how a small difference in charges today can lead to a big difference in your final savings tomorrow.

ShowMenSomeLove. Celebrate Men’s Day by Wearing Blue

Nov 2014

ShowMenSomeLove. Celebrate Men’s Day by Wearing Blue

In India, we celebrate a lot of days throughout the year. E. g. Women’s Day, Friendship Day, even Coffee Day! But when it comes to men, there is no special day celebrated in their honour.

He Deodorants highlights the efforts all men make for their loved ones through this light hearted video, which shows how men take care of the smallest of smallest things for their loved ones but hardly get any appreciation or recognition in return.

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