Vistaprint's strong stand against the "chalta hai" attitude

Sep 2015

Vistaprint's strong stand against the "chalta hai" attitude

The Vistaprint #ChaltaHaiKoChaltaKaro campaign delivers a strong message that the “chalta hai” attitude in the print service industry need not be the norm and should not be accepted henceforth. The campaign features four films, each stressing on the issues of offline printing and the many benefits one can avail with Vistaprint. The campaign is a direct attack on unorganized and unreliable players in the printing category. Simple, refreshing and effective!

Watch the four films here:

Saali Girlfriend Saas Sasur

Amazon India Raksha Bandhan Campaign #YourFirstFriend

Sep 2015

Amazon India Raksha Bandhan Campaign #YourFirstFriend

The relationship between siblings is a mystery. What they say and what they mean are not always in sync. While it seems they can't stand each other one bit, the fact is deep down they love each other a lot. Amazon India's Raksha Bandhan campaign #YourFirstFriend uses this insight to communicate that Amazon Gift Cards are a great way to keep sisters happy on Raksha Bandhan.

Watch here
OLX #Daastaan: Memories have no borders

Aug 2015

OLX #Daastaan: Memories have no borders

In August 1947, a partition created India and Pakistan triggering one of the biggest migrations in history. Overnight millions of people were forced to leave their lives behind to make a living on the other side of the border. The partition was an event that separated millions from their memories and things they loved. OLX Daastaan is an initiative that reunites people and their memories they had left across the border. With this, for the first time in history, a website opens a window between the two conflicting nations – India and Pakistan, where trading is banned. Citizens of both countries are invited to upload the pre-partition things on OLX website using #Daastaan for exchange. The initiative also involves capturing human stories as documentaries.

Watch the first docudrama here
HDFC Life #RayOfHope

Aug 2015

HDFC Life #RayOfHope

When one talks about fighting cancer, one hears about the emotional and physical struggle and how being mentally strong helps. But, one rarely talks about the financial struggle. With lack of financial security, the pain and emotional trauma is much bigger. HDFC Life’s campaign promoting its new Cancer Care plan features Actress, Model and Cancer survivor Lisa Ray who shares her Cancer journey while emphasizing on the importance of being financially secured. The campaign communicates effectively that while fighting cancer isn’t easy, being financially prepared for it is.

Watch the film here
Lubna Khan joins Orchard Advertising as National Strategy Head

Jul 2015

Lubna Khan joins Orchard Advertising as National Strategy Head

“Orchard Advertising is an agency with incredible ambition and energy. I look forward to working with talented people within the agency and partner clients by focusing on creating breakthrough and impactful work,” she said on her joining.

McDonald’s sharing packs: Celebrating the joy of new friendship

Jul 2015

McDonald’s sharing packs: Celebrating the joy of new friendship

McDonald's has always been a great place to meet, connect and share. This new McDonald's spot, which promotes the brand's sharing packs, depicts how overcoming hesitation and being smart can help create new friends. The film is fresh, vibrant and mellow with a tint of playfulness.

Watch the spot here
Fortis #AllForHope

Jul 2015

Fortis #AllForHope

‘Hope’ is all a family has when they are living with a disease. Keeping this in mind, we launched the #AllForHope campaign for Fortis based on a true story of a boy who suffered an end stage heart failure. The film showcases the hopelessness his family goes through and how Fortis with its uncompromised excellence in medical care keeps the emotion of hope alive.

Watch this touching ad here