HP Lubricants ropes in Ranveer Singh to help take HP Racer to their customers.

Nov 2017

HP Lubricants ropes in Ranveer Singh to help take HP Racer to their customers.

HP Lubricants has rolled out a tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil HP Racer. The campaign, featuring popular Bollywood actor Ranveer Singh, emphasizes the importance of using the right engine oil for bikes to both, bike owners and mechanics. HP Lubricants has roped in Ranveer Singh as the face of its range of engine oils, to further strengthen the brand’s positioning in the highly competitive engine oil category.

**Watch the campaign here.**
Dalda’s new brand campaign exemplifies the changing kitchens of India

Oct 2017

Dalda’s new brand campaign exemplifies the changing kitchens of India

Dalda, one of India’s most iconic brands, associated with taste and purity launched its new brand campaign during Diwali. The oil brand from Bunge India has launched its two television commercials with the new positioning of ‘Naye Zamane ka Naya Dalda. Dalda stands on the foundation of its continuous effort to keep pace with the changing consumer behavior. The films resonate this thought of "Aap badal rahein hein, isliye badal raha hain apka Dalda" to showcase the evolution of kitchens as not just a cooking place but a destination of changing value systems.

**Watch the campaign here.**
Leo Burnett India relocates to a new office in Gurugram

Sep 2017

Leo Burnett India relocates to a new office in Gurugram

Leo Burnett India has brought together its Northern operations under one roof. Leo Burnett India, Indigo Consulting, Arc Worldwide and Prodigious' Delhi arms will now integrate into the same office space located in Gurugram. The new premises, a majestic four-storeyed building, are a reflection of the Publicis Groupe's 'Power of One' narrative. With integration at the heart of the Groupe's philosophy, all Publicis Communications clients will now have even better access to world-class, integrated solutions, thereby driving growth. Watch the video here:

Leo Burnett brings in Gaurav Dudeja and  Saraswathi Laxman as EVPs

Aug 2017

Leo Burnett brings in Gaurav Dudeja and Saraswathi Laxman as EVPs

Leo Burnett India has strengthened the senior leadership in its North operations. The agency has appointed Gaurav Dudeja and Saraswathi Laxman as executive vice presidents. The duo will report to Samir Gangahar, president- North, Leo Burnett India. Leo Burnett India has made these key hires at a time when the New Delhi operations are undergoing a strategic restructuring to leverage the strength of Publicis Groupe's Power of One strategy. Gaurav comes in from Fortis Healthcare where he was the Head of Brand and Marketing, while Saraswathi's last role was as the Head of Marketing at ABP News.

Read about it here.
 McDonald’s India launches new digital campaign: ‘McCafé for this, that and everything else’

Aug 2017

McDonald’s India launches new digital campaign: ‘McCafé for this, that and everything else’

McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. The campaign features McCafé as a place where no matter what the mood, occasion or requirement, there is a McCafé product that is made for every occasion. Every item on the McCafe menu means something different to each person, and has a story. The execution of the film also weaves this thought in beautifully.

Watch the campaign here :
Leo Burnett India brings home Innovation and Effectiveness Lions at Cannes

Jun 2017

Leo Burnett India brings home Innovation and Effectiveness Lions at Cannes

Leo Burnett India has made its mark in three of the toughest categories at Cannes Lions 2017: Innovation, Creative Effectiveness and Design. India's sole and first ever Silver in Innovation was awarded to Leo Burnett for HP Lubricants' #RoadsThatHonk campaign, while the work for Bajaj V 'The Nation's Bike' brought home a Gold for Creative Effectiveness! Burnett's third metal was a Bronze Lion, again for #RoadsThatHonk, in the Design Category. Overall, a fantastic year at Cannes Lions!

'Phir Ho Ja Shuru', Limca and Leo Burnett India's new campaign tells consumers

Jun 2017

'Phir Ho Ja Shuru', Limca and Leo Burnett India's new campaign tells consumers

Like the beverage itself, Limca's new campaign is a refreshing new take on its 'Phir ho ja shuru' positioning. Leo Burnett India's quirky new commercial with its relatable humour will surely bring a smile on the viewer's face. The ad campaign is about not giving up, and not being afraid to start all over again, with a little help by Limca.

**Watch the campaign here.**
Leo Burnett bags India's sole Innovation Shortlist

Jun 2017

Leo Burnett bags India's sole Innovation Shortlist

Leo Burnett India has bagged India’s sole shortlist in the Innovation category this year at Cannes Lions 2017, for its work for HP Lubricants’ #RoadsThatHonk. The Innovations Lions honour ground-breaking technology and problem-solving. Leo Burnett India has made the cut this year with #RoadsThatHonk, competing with the likes of tech innovation giants like Google, Apple and Intel.

Watch the #RoadsThatHonk case study here: