Amazon Prime: India Ka Naya Primetime

May 2018

Amazon Prime: India Ka Naya Primetime

Amazon Prime Video portrays itself as 'India ka Naya Primetime' (India's new Primetime) showcases how people don't have to be slaves to TV anymore in a quirky campaign. Amazon Prime Video, which has the latest range of entertainment options comprising Bollywood, regional, international and Amazon Prime Originals, provides the viewers to watch what they want, whenever. To highlight these compelling features, the brand has unveiled a new integrated campaign featuring the much loved Prime couple, Rohan and Roshni.

Watch the campaign here

Limca - Chadha Le Taazgi

May 2018

Limca - Chadha Le Taazgi

Limca, the lemon flavoured drink from Coca-Cola India, has rolled out a summer campaign with a new tagline ‘Chadha le taazgi’. The campaign combines freshness and flirtation, two quintessential elements associated with the beverage brand’s advertising. The film seeks to bring alive Limca’s promise of water-like freshness in a fun and engaging manner with a contemporary version of a popular Bollywood classic.

Watch the campaign here

P&G Shiksha - #ChooseForChange

May 2018

P&G Shiksha - #ChooseForChange

Reaffirming its commitment towards improving the quality of education, P&G India has today unveiled a beautiful new digital film for its flagship CSR program ‘P&G Shiksha’. In India, many children do not have access to quality education because of the absence of schools or infrastructure. P&G Shiksha has built and supported over 1500 schools which will impact the lives of more than 1.2 million children. The new film portrays the heart-warming story of Appu, who wishes with all his heart to go to school. Unfortunately, there is no school in little Appu’s village.

Watch the campaign here

 Bajaj V Invincible Indians - Postcards Of Pride

Mar 2018

Bajaj V Invincible Indians - Postcards Of Pride

More than 22000 bravehearts have lost their lives till date while protecting our land & borders. One man decided to reach out to their families to honor their sacrifice. On the occasion of Shaheed Diwas, we present ‘Postcards of Pride’, the story of Jitendra Singh Gurjar, a watchman from Surat who for the last 19 years has written postcards to the families of more than 4000 martyrs till date. Bajaj V fulfilled Jitendra's wish to meet the martyrs' families

Watch the campaign here

Plan ahead for your retirement with HDFC Life

Mar 2018

Plan ahead for your retirement with HDFC Life

HDFC Life, one of India’s largest private insurance companies has launched a new Pension Plan. People who are nearing the evening of their professional lives tend to feel anxious about their retired lives. HDFC Life believes that no one should have to worry about their retirement. Through the new offering, HDFC Life has launched a single premium annuity plan that provides customers a regular guaranteed income for a lifetime and allows for them the option of planning ahead and deferring their annuity. HDFC Life has unveiled a multimedia integrated campaign to take the plan to its consumers.

Watch the campaign here.

Dalda Oils #PehleTum

Mar 2018

Dalda Oils #PehleTum

Indian women have always been putting their family’s concerns of day-to-day needs or family’s long term plans before themselves. This instance eventually extends to the dinner table too as they like to ensure that their family is well fed before she reaches out for her plate. They do it for their own will, love and affection; and expect nothing. However, due reciprocating action hasn’t been coming in from the family. Taking insight from this aspect, Dalda Oils, one of India’s iconic brands, unveiled their new digital campaign #PehleTum on the occasion of Women’s Day.

Watch the campaign here.

Whispers Break Silence

Feb 2018

Whispers Break Silence

Whisper, the P&G-owned brand which showed a sanitary pad on prime time advertising two decades ago, is asking young girls to break the silence on periods in a new digital campaign. Not just hygiene, periods in India are often associated with innumerable societal and religious taboos which place several restrictions on women. Whisper which leads the sanitary pad market in India with 50.4% share as of 2016, through its advertising, looks at attacking such taboos.

Watch the campaign here.

McDonald's new campaign tells the story of a 35-year-old Happy Meal toy collector

Jan 2018

McDonald's new campaign tells the story of a 35-year-old Happy Meal toy collector

The new digital campaign brings to the fore the heart-warming story of Sunil Chawla, a 35 year old man, based in Bangalore. Sunil has, over the years, collected over a whopping 300 Happy Meal toys! The Happy Meals at McDonald’s have often been associated with joyful memories of food and a special toy. Inspired by the hundreds of entries McDonald’s received for the biggest Happy Meal fan search, the campaign focuses on ‘kids of all ages’ – a unique search for the biggest Happy Meal Toy collectors in India.

Watch the campaign here.