HP Lubricants and Leo Burnett India's #RoadsThatHonk innovate to save lives

Jun 2017

HP Lubricants and Leo Burnett India's #RoadsThatHonk innovate to save lives

Leo Burnett India is proud to announce our innovation: solar powered SmartLife poles that use radar technology to prevent accidents along dangerous bends. In collaboration with HP Lubricants, the agency has recently implemented the world's first anti-collision vehicle management system, aimed at safer highways across the country. The project, titled #RoadsThatHonk, was launched on NH1 in North India, along the Jammu-Srinagar highway. This unique technology, based on the belief that creativity has the power to change human lives, is looking to expand pan India in due time

Click to know how #RoadsThatHonk work!
Leo Burnett bags India's sole Innovation Shortlist

Jun 2017

Leo Burnett bags India's sole Innovation Shortlist

Leo Burnett India has bagged India’s sole shortlist in the Innovation category this year at Cannes Lions 2017, for its work for HP Lubricants’ #RoadsThatHonk. The Innovations Lions honour ground-breaking technology and problem-solving. Leo Burnett India has made the cut this year with #RoadsThatHonk, competing with the likes of tech innovation giants like Google, Apple and Intel.

Watch the #RoadsThatHonk case study here:
KEI ropes in Irrfan to bring people closer

Apr 2017

KEI ropes in Irrfan to bring people closer

Leo Burnett India has created KEI Wires' latest campaign, featuring brand ambassador Irrfan Khan. The two-film series, with the first one appropriately titled 'Superhero', shows how the wires, while minimizing power-cuts, short-circuits, and overloads, can also be used to join hearts. With a touch of emotionality, the ads successfully convey the company's message to its consumers that KEI wires 'Jodey Dilon Ke Taar'. Watch the campaign here.

McDonald's campaigns for Maharaja Mac Junior, McDelivery find a way to Storyboard

Feb 2017

McDonald's campaigns for Maharaja Mac Junior, McDelivery find a way to Storyboard

Leo Burnett's unconventional work for McDonald's - a digital campaign for the McDelivery app, and another integrated campaign for the Maharaja Mac Junior - made it to CNBC-TV's Storyboard. Watch Kedar Teny, Director - Marketing and Digital at McDonald's, and Leo Burnett India's ECD Prajato Guha Thakurta, in conversation with Storyboard's editor Anant Rangaswami.

Watch the show here.
Leo Burnett India elevates Rakesh Hinduja to Executive Director and Head of Mumbai Branch

Feb 2017

Leo Burnett India elevates Rakesh Hinduja to Executive Director and Head of Mumbai Branch

Rakesh Hinduja, who has been with Leo Burnett India since 2014 as the EVP, has been given a new role. Speaking about heading the Mumbai operations, he said, “The Mumbai office has to play a key role in our ambition to be amongst the top 5 agencies in the world. My mandate is to build on our momentum as an agency and partner our clients to help them achieve a larger share of the future. With Leo Burnett Mumbai’s solid Humankind approach and Burnetters’ innovative thinking, we are on our way to reach for the stars!

Read about it here.
The Leo Group announces a two-agency structure in India

Jan 2017

The Leo Group announces a two-agency structure in India

The Leo Group has announced a two-agency structure in India, in the form of Leo Burnett India and Leo Burnett Orchard. Both agencies will serve as drivers for The Leo Group’s growth. The Group has also picked a dream team for Leo Burnett Orchard, with Mahuya Chaturvedi as the Chief Operating Officer.

Read all about it here.
Leo Burnett India finds its Chief Integration Officer in Prashanth Challapalli

Jan 2017

Leo Burnett India finds its Chief Integration Officer in Prashanth Challapalli

Prashanth Challapalli has joined Leo Burnett India as the Chief Integration Officer, South Asia. His mandate focuses on working with leaders across Publicis Communications to drive integration. His role includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content. Additionally, he will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all Publicis Communications clients.

Read about his appointment here.
Saurabh Varma named Publicis Communications India's new CEO

Dec 2017

Saurabh Varma named Publicis Communications India's new CEO

Publicis Communications has announced the appointment of Saurabh Varma as CEO of Publicis Communications India. Varma’s appointment comes on top of his existing responsibilities as CEO of Leo Burnett’s South Asia operations, and he will be based in Mumbai. In the Indian sub-continent, Publicis Communications comprises Leo Burnett, Publicis India, Law & Kenneth | Saatchi & Saatchi, Orchard India, MSLGROUP, Publicis Ambience, Publicis Capital, Indigo iStrat and Publicis Beehive.

Read about the elevation here.