McDonald's campaigns for Maharaja Mac Junior, McDelivery find a way to Storyboard

Feb 2017

McDonald's campaigns for Maharaja Mac Junior, McDelivery find a way to Storyboard

Leo Burnett's unconventional work for McDonald's - a digital campaign for the McDelivery app, and another integrated campaign for the Maharaja Mac Junior - made it to CNBC-TV's Storyboard. Watch Kedar Teny, Director - Marketing and Digital at McDonald's, and Leo Burnett India's ECD Prajato Guha Thakurta, in conversation with Storyboard's editor Anant Rangaswami.

Watch the show here.
The Science of Imperfect - by Ajeeta Bharadwaj

Apr 2016

The Science of Imperfect - by Ajeeta Bharadwaj

At a time when every player is trying to refine on perfection, can brands leverage the innate appeal of imperfections to get an edge over competition? Ajeeta Bharadwaj, Executive Planning, Director, Leo Burnett, in this article for Afaqs, talks about imperfect narratives in advertising.

Read the article here
Saurabh Varma's interview with IMPACT

Mar 2016

Saurabh Varma's interview with IMPACT

In this interview with IMPACT, Saurabh Varma talks about the need to scale operations, the Apollo 11 unit of young problem-solvers, fighting status quo and how he keeps the office energized by breaking it down and rebuilding every three months.

Read the story here
Saurabh Varma's interview with Zee Business

Feb 2016

Saurabh Varma's interview with Zee Business

In this interview with Zee Business, Saurabh Varma, CEO-South Asia, Leo Burnett, talks about the cutting-edge work the agency has produced in the recent past, the ambition to be the best, and much more.

Watch the interview here
Harish Bhat of Tata Sons on Bajaj V

Feb 2016

Harish Bhat of Tata Sons on Bajaj V

Bajaj V is likely to strike a nice chord with Indian consumers because the Vikrant is a really famous part of India’s military history, writes Harish Bhat of Tata Sons. Click here to read more.

Brand Equity gives a thumbs-up to #OLXMadAds

Dec 2015

Brand Equity gives a thumbs-up to #OLXMadAds

"Leo Burnett and OLX deserve props for bravery and ambition. 'At least they are doing something different' as the age old justification for offkilter creative endeavours go," reports Brand Equity.

Read the story here
Raj's interview in Financial Express

Dec 2015

Raj's interview in Financial Express

Our Chief Creative Officer RajDeepak Das spoke to Financial Express (BrandWagon) on the agency's culture and the social change it wants to bring about. "We have a ‘Fight Club’ and we meet every month to fight! The idea is to discuss work and help each other to do better work and learn something new every time," he says.

Read more