Thodi Himmat, Thoda Iodex

Iodex

Thodi Himmat, Thoda Iodex

Women are known to be the ultimate multi-taskers as they perfectly manage their home and families amid fulfilling their own dreams and ambitions. Bringing alive this insight, Iodex, a heritage brand in India since 1919, has introduced an all new campaign ‘Thodi Himmat, Thoda Iodex’ featuring acclaimed actress Swara Bhaskar. Iodex, through this campaign, aims to be women’s everyday ally by helping them stretch further and explore their true potential.

Watch the campaign here.

After a decade-long hiatus, Masti Condoms is back with three new ads

Masti Condoms

After a decade-long hiatus, Masti Condoms is back with three new ads

Masti Condoms, the brand of condoms from PSI India Private Limited (PSI IPL), unveiled a new integrated campaign with the proposition 'Man of the Match'. The campaign comes after the brand’s nearly decade-long hiatus from the media. The campaign has adopted a route different from the currently-aired condom commercials, and focuses on consensual contact and equal agency rather than appealing to a primal human need.

Watch the campaign here.

Yaad Reh Jaye

Craftsvilla

Yaad Reh Jaye

The strongest measure of a chemistry between two strangers is when it is devoid of words. A glimpse, a smile or even an eye-contact can sometimes create a memory for a lifetime. We used this ladder for Craftsvilla.com, India’s largest ethnic online store. In the process trying to make ethnic cool. The film features India’s top models in a truly Indian avatar. They look into the camera displaying their splendour. The soundtrack “Aaj Jane Ki Zidd Na Karo” written by the famous poet Fayyaz Hashmi and sung by celebrated Pakistani classical singer Farida Khanum aka Malika-e-Ghazal lifts the overall mood of the campaign and lends a feeling of grace to it.

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#ChaltHaiKoChaltaKaro

Vistaprint India

#ChaltHaiKoChaltaKaro

The Vistaprint #ChaltaHaiKoChaltaKaro campaign delivers a strong message that the “chalta hai” attitude in the print service industry need not be the norm and should not be accepted henceforth. The campaign features four films, each stressing on the issues of offline printing and the many benefits one can avail with Vistaprint. The campaign is a direct attack on unorganized and unreliable players in the printing category. Simple, refreshing and effective!

Watch: Saali Girlfriend Saas Sasur

Hero vs. Villain - Bollywood Style Close

Glucon-D

Hero vs. Villain - Bollywood Style

Bollywood loves to show the Hero vs. Villain stand-off where the hero inevitably triumphs despite being in every way unequal to the villain! In our latest communication to change Glucon-D’s imagery to a more fun brand we brought this stand-off to life in our campaign. Watch to see how true to tradition this is.

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Mama's Bistro Close

Rejoice

Mama's Bistro

The young working girls of today spend most of their energy on their careers & are left with precious little free time, particularly on the weekends. Rejoice offers an alternative to wasting time in an expensive salon. Here we see a touching story of a spirited daughter pitching in to help her family open their own business.

Rejoice is P&G's largest smoothness brand in Asia, growing in size since its launch in 1989.

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Jodey Dilon Ke Taar - KEI Wires Superhero

KEI Wires

Jodey Dilon Ke Taar - KEI Wires Superhero

Leo Burnett India has created KEI Wires' latest campaign, featuring brand ambassador Irrfan Khan. The two-film series, with the first one appropriately titled 'Superhero', shows how the wires, while minimizing power-cuts, short-circuits, and overloads, can also be used to join hearts. With a touch of emotionality, the ads successfully convey the company's message to its consumers that KEI wires 'Jodey Dilon Ke Taar'. Watch the campaign here.

Watch the campaign here.