Amazon Prime: India Ka Naya Primetime

Amazon Prime Video portrays itself as 'India ka Naya Primetime' (India's new Primetime) showcases how people don't have to be slaves to TV anymore in a quirky campaign. Amazon Prime Video, which has the latest range of entertainment options comprising Bollywood, regional, international and Amazon Prime Originals, provides the viewers to watch what they want, whenever. To highlight these compelling features, the brand has unveiled a new integrated campaign featuring the much loved Prime couple, Rohan and Roshni.

Watch the campaign here

Amazon Prime Video’s new campaign urges viewers to bid adieu to the concept of ‘Primetime’

Amazon Prime Video is back with another quirky campaign. Executed by Leo Burnett India, the campaign includes two films featuring the couple Rohan and Roshini, who are symbolic of the fun and quirky young couples of today. Online content streaming is still a nascent category in India. Target audience aside, Amazon Prime Video wants to be synonymous with content that is exclusive, latest and spread over a wide range.

Watch the campaign here

Bajaj V Invincible Indians - Postcards Of Pride

More than 22000 bravehearts have lost their lives till date while protecting our land & borders. One man decided to reach out to their families to honor their sacrifice. On the occasion of Shaheed Diwas, we present ‘Postcards of Pride’, the story of Jitendra Singh Gurjar, a watchman from Surat who for the last 19 years has written postcards to the families of more than 4000 martyrs till date. Bajaj V fulfilled Jitendra's wish to meet the martyrs' families.

Watch the campaign here

Bajaj V - The Invincible

Every agency dreams of doing work that is not just a piece of communication, but changes business for a client, or even better, changes the lives of people. We are extremely proud to present a piece of work which we believe is truly inspiring. Over a year back, we made an audacious suggestion: We asked Bajaj Auto to buy the scrap of the warship hero INS Vikrant and convert it into a motorcycle. This is a shining example of true integration between all teams - ATL, digital, activation and Bajaj Auto themselves.

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Bajaj CT100: Khushiyon Ka Jackpot

For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family.

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Bajaj Discover #ZingZongRide – a mini reality series

Bajaj Discover #ZingZongRide is helping married couples rediscover romance by inviting them to take part in a country-wide ride across six cities and 3,000 kilometers, forming “a heart on the map of India”, quite literally using the GPS technology. The purpose of #ZingZong ride is to establish that responsibility and challenges in life does not mean the end of fun, joy or romance. To kick-start this activity, a call for entry across media platforms was initiated. More than 6,000 applications were received out of which eight couples were finalised based on their stories. Watch how #ZingZongRide unites the hearts of these couples all over again in a mini reality series launched on www.youtube.com/BajajDiscoverTV

Episode #1 Episode #2 Episode #3

Bajaj Discover

The campaign aims to disrupt the traditional belief that responsibility and fun are mutually exclusive, by elevating the brand’s core proposition of “refreshing ride that revitalizes life” from an individual space to that of relationships. In an age where sustained personal and professional pressures significantly erode excitement levels in married lives, the campaign attempts to help couples across India bring their spark back – make their life Zing Zong again. The three spots under this campaign address three such barriers that symbolize this missing spark – lack of casual braking (Brake), cross legged pillion (Cross Leg) and The bag (Bag). With a majority of the segment playing a rather rational game, the campaign takes the focus a step higher by seamlessly weaving the core product offering of a powerful DTS-i engine with the storylines.

Watch the three films here: Brake Cross Leg Bag

Dalda Oils #PehleTum

Indian women have always been putting their family’s concerns of day-to-day needs or family’s long term plans before themselves. This instance eventually extends to the dinner table too as they like to ensure that their family is well fed before she reaches out for her plate. They do it for their own will, love and affection; and expect nothing. However, due reciprocating action hasn’t been coming in from the family. Taking insight from this aspect, Dalda Oils, one of India’s iconic brands, unveiled their new digital campaign #PehleTum on the occasion of Women’s Day.

Watch the campaign here.

Naye Zamane ka Naya Dalda

Dalda, one of India’s most iconic brands, associated with taste and purity launched its new brand campaign during Diwali. The oil brand from Bunge India has launched its two television commercials with the new positioning of ‘Naye Zamane ka Naya Dalda. Dalda stands on the foundation of its continuous effort to keep pace with the changing consumer behavior. The films resonate this thought of "Aap badal rahein hein, isliye badal raha hain apka Dalda" to showcase the evolution of kitchens as not just a cooking place but a destination of changing value systems.

Watch the campaign here.

Whispers Break Silence

Whisper, the P&G-owned brand which showed a sanitary pad on prime time advertising two decades ago, is asking young girls to break the silence on periods in a new digital campaign. Not just hygiene, periods in India are often associated with innumerable societal and religious taboos which place several restrictions on women. Whisper which leads the sanitary pad market in India with 50.4% share as of 2016, through its advertising, looks at attacking such taboos.

Watch the campaign here.

Whisper #SitImproper

Sit Improper is the the new digital campaign from the feminine hygiene brand Whisper , conceptualized and executed by Leo Burnett India. Society has always dictated how women should talk, behave, dress and sit properly. But improper is just more fun, more free, more liberating! Improper is just more comfortable.

Watch the campaign here

#RoadsThatHonk

'Leo Burnett India is proud to announce our innovation: solar powered SmartLife poles that use radar technology to prevent accidents along dangerous bends. In collaboration with HP Lubricants, the agency has recently implemented the world's first anti-collision vehicle management system, aimed at safer highways across the country. The project, titled #RoadsThatHonk, was launched on NH1 in North India, along the Jammu-Srinagar highway. This unique technology, based on the belief that creativity has the power to change human lives, is looking to expand pan India in due time.

Watch the campaign here.

HP Racer - Power to Thrill featuring Ranveer Singh

HP Lubricants has rolled out a tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil HP Racer. The campaign, featuring popular Bollywood actor Ranveer Singh, emphasizes the importance of using the right engine oil for bikes to both, bike owners and mechanics. HP Lubricants has roped in Ranveer Singh as the face of its range of engine oils, to further strengthen the brand’s positioning in the highly competitive engine oil category.

Watch the campaign here.

Amazon India #ApniDukaan

A large section of India's population is still hesitant about shoping online. To address the concerns of people people regarding online shopping and build trust, we decided to use a phrase from Indian popular culture “Yeh Apni Dukaan Hai”. We use #ApniDukaan for those places where we have complete trust and comfort. We wanted people to understand that Amazon.in is one such place. They can shop with Amazon with complete trust and comfort, knowing that the brand will always give them genuine products, acceptance of returns and quick and reliable delivery. The creative development of the idea captures the concerns that people have about online shopping and demonstrates how Amazon can be the solution.

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Amazon Kindle #WeAreTheReaders

Amazon Kindle's #WeAreTheReaders campaign pays inspiring tribute to the readers and succeeds in capturing the world of readers in a strikingly different way. The film showcases how Amazon Kindle has become an integral part of every reader’s life.

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Amazon Great Indian Diwali Sale

Come Diwali people are in the festive mood and are on the look out for great deals. Our objective behind this campaign was to announce the launch of Amazon's much anticipated sale and establish the brand as the ultimate shopping destination. The campaign depicts how consumers feel excited and look forward to grabbing excellent deals on Amazon.in.

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Amazon #TryTohKar!

Amazon India #TryTohKar campaign effectively addresses several fears and inhibitions of consumers with respect to online shopping. Highlighting Amazon India's guarantee of original products and easy return policy, the campaign urges consumers to try shopping on Amazon.in once.

Watch: Easy Returns 100% Original

#MakeDadSmile

This beautiful film titled #MakeDadSmile highlights all that a father does to keep his child happy and ever smiling. It shines the spotlight on the contemporary father who works hard to make sure he is able to provide the best to his child.

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Mother's Day Campaign

Despite being India's largest online store, Amazon India’s campaign on Mother’s Day says that one does not need to look for Mother’s Day products online as the best gift a mother can receive from her child is a moment of love and affection, which is far more valuable and precious than any material gift that money can buy. With this message, the campaign establishes Amazon India as a "human brand" in the minds of Indian consumers.

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Aur Dikhao, Aur Dikhao!

Consumers in India always demand more and more options to choose across product types and categories. This campaign titled “Aur Dikhao” highlights Amazon India’s sheer strength in product offering of more than 2 crore products online. It portrays real life elements and reemphasizes that we all love to review as many options before making the purchase decision. “Aur Dikhao” is the raw truth that has been portrayed in the campaign. Real characters are used; no perfect models or perfect homes. Real and identifiable the way Amazon India is. “Aur Dikhao” establishes Amazon India as a brand that consumers love to shop from.

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Amazon Kindle: Celebrating the Joy of Reading

Amazon Kindle's first ever multimedia campaign beautifully narrates the fact that storytelling is an integral part of India's culture. Reading helps us to share our emotions and makes us cry, smile, laugh and wonder. This campaign the campaign brings out these emotions and at the same time, presents the features of the Kindle Paperwhite.

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KBC Kohima: Winning Hearts

The campaign was launched to promote the 8th Season of the popular game show KBC. The film tugs at heartstrings and touches upon the sensitive issue of racialism or discrimination that people from the northeast face.

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KBC Neighbours

What’s more important being called a ‘human being’ or a Hindu, Muslim, Christian, Parsi, Sikh etc?

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KBC Loudspeaker

KBC Loudspeaker is all about Amitabh Bachchan's popularity and showcasing how his fans look forward to watching him on Sony Entertainment Television hosting KBC.

'Koi bhi sawaal chota nahi hota'

Kaun Banega Crorepati's (Who wants to be a millionaire?) new campaign was aimed at re-introducing the show and is based on a simple truth – ‘Knowledge never goes waste’. Also, the only thing that can make you win the show is your own knowledge. Therefore the idea that came from the insight was ‘no question is too small’. Watch this film to see how even a small question that you once ignored can come back to haunt you.

'Koi bhi sawaal chota nahi hota'

KBC’s second commercial from their campaign brings forth another nasty reality. The campaign idea advises against neglecting any question. Because when it's KBC, even that small question can catch up to you. Watch to see why it’s always better to know it all.

'Koi bhi sawaal chota nahi hota'

Another commercial for KBC’s campaign re-emphasises the danger of underestimating any question. The campaign carries further the thought that no matter how insignificant a question might seem, it could be the one to make you a ‘Crorepati’ (millionaire). Watch to see how even a simple innocent question can literally cost you.

‘Gyan hi aapko aap ka haq dilata hai’

Kaun Banega Crorepati brings back the true value of education. In their new campaign, the popular game show proudly claims that knowledge removes all the bias and gives you your true identity. In a country with a lot of gender differentiations, this film for KBC shows how knowledge can make everyone equal.

‘Gyan hi aapko aap ka haq dilata hai’

Taking further the thought of knowledge being the greatest equalizer, another aspect of discrimination has been played out. In this commercial for Kaun Banega Crorepati, the social bias of nepotism is shown snatching away everything from this young man. Watch to see how only knowledge ultimately wins.

‘Gyan hi aapko aap ka haq dilata hai’

KaunBanegaCrorepati's this season’s campaign celebrates knowledge being above all else. While honesty is supposedly the best policy, it is also often frowned upon as this young man learns throughout his life. While everyone else comfortably lies to get ahead, your honesty can get you into trouble. Watch to see how knowledge is the only thing that can earn you what you truly deserve.

'Jab seekhna band toh jeetna band'

Kaun Banega Crorepati’s seventh season campaign celebrates the spirit of learning. The campaign thought this year is based on the powerful insight of ‘When one stops learning, one stops winning’. Watch what happens to a lawyer who thinks he does not need to learn any more.

'Jab seekhna band toh jeetna band'

Kaun Banega Crorepati’s seventh season campaign celebrates the spirit of learning. The campaign thought this year is based on the powerful insight of ‘When one stops learning, one stops winning’. Watch the story of an actor who thinks he knows more than enough.

'Jab seekhna band toh jeetna band'

Kaun Banega Crorepati’s seventh season campaign celebrates the spirit of learning. The campaign thought this year is based on the powerful insight of ‘When one stops learning, one stops winning’. Watch the story of a wedding planner who thinks there is nothing to learn further about planning a wedding.

OLX #Daastaan TimeslessStories

In August 1947, a partition created India and Pakistan triggering one of the biggest migrations in history. Overnight millions of people were forced to leave their lives behind to make a living on the other side of the border. The partition was an event that separated millions from their memories and things they loved. OLX Daastaan is an initiative that reunites people and their memories they had left across the border. With this, for the first time in history, a website opens a window between the two conflicting nations – India and Pakistan, where trading is banned. Citizens of both countries are invited to upload the pre-partition things on OLX website using #Daastaan for exchange. The initiative also involves capturing human stories as documentaries.

Watch: Docudrama #1 Docudrama #2

Dussehra film

Launched around the festivity of Dussehra, our new work on OLX puts the spotlight on Ravana and his biggest marketplace - Tatapur in West Delhi, where all of Ravana's effigies are carefully crafted for the past 50 years, thus making it possible for the people of Delhi and NCR to celebrate the festival. In this film, Ravana takes us through the marketplace that brings him to life every year during Dussehra. It is a celebration of the marketplace and the craftsmen who work towards making every year’s Dussehra special.

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Maaza - Jango!

The secret of Maaza’s success over the years has been its superlative product quality backed by its fresh and engaging communication. While the previous campaigns focused on how Maaza can work its magic in creating a love story, this time around the idea was to communicate the brand’s positioning ‘Har Mausam Aam’ in a different way. Since we do associate action with mango fanatics, we decided to feature Bollywood heartthrob, Varun Dhawan and the bad man, Gulshan Grover in a narrative that is sure to entertain. - See more at: http://leoburnett.co.in/#sthash.R5gCaXxw.dpuf

Sachurday

Maaza knows how it feels when Mangoes go out of season. Only when summer comes around, do we get to enjoy the king of fruits. But what if mangoes were available every season? Watch this playful romance between office colleagues unfold around this extreme mango craving.

Switty

No one can resist the mighty mango. Not even your pricy dream girl. Maaza adds a juicy sweet twist in this love story. Watch to see how our secret admirer win the heart of his ‘switty’ with the magic of mangoes in the non- mango season.

Indian Idol Junior Season 2

The Indian Idol Junior platform is synonymous with singing as well as participants’ cuteness, mischief and entertainment. The season two campaign, which features Sonaksi Sinha as one of the judges, takes the cuteness and mischief quotient a notch higher. The commercials feature kids taking onscreen avatars of famous actors while crooning with Sonakshi on her hit numbers. What makes these an interesting watch is the mix of original footage with kids playing the main leads.

Watch the campaign here

Birju

Indian Idol is not just a show, but a platform that can change your life. The campaign, ‘there are many idols behind Indian idol’ shows the real value of this platform. In a country, where everyday life is a struggle, a dream to be on the show is considered to be great. So much so that support comes from the most unexpected corners. Watch one such unexpected source, in this film.

Style Bhai

The campaign for Indian Idol is based on a heart warming Indian insight- 'there is nothing greater than dreaming of something big'. Indian Idol is definitely that something big. If you happen to be one of those lucky ones, you will find the most unexpected people rooting for you. Like maybe a self-centred rich bully? Watch to see how there are many idols behind Indian Idol.

Guptaji

To what extent would someone go to help fulfill your dreams? Our next commercial for Indian Idol explores this question. For millions, coming on a popular TV show is the ultimate Indian dream. The sacrifices, struggles and sleepless nights are all shared, just like the dreams. Watch to see how much a daughter’s dream matters to a father.

Memory Chargers

Remember Exams?
Ask any student and they'll confirm that exams are the most dreaded time of the year! In spite of spending dedicated hours studying and revising the subjects, the fear that one might forget things at the crucial exam hour always lingers around. Sounds familiar? We recreated this angst by getting a young and confident school boy to share his experiences with the chess grandmaster Vishwanathan Anand. Watch how the world champion gives a simple solution to a problem that every child faces.

Fussy Eater

Throwing away food or feeding it to the dog, kids do anything to avoid healthy food. A universal concern for mothers all over is the missing nutrition in their kids. Watch to see how Complan helps deal with these fussy eaters.

Latkeram

Kids are in a hurry to grow up and grow tall. Therefore they often do silly things to make it happen. This commercial from Complan plays on these extremities of kids. Watch to see what can really help increase their height.

Bakul Pandey

Nobody likes being called names. Especially if you’re in school and it’s your classmate calling you ‘chotu’. An endearing term but often used to call someone short. Complan takes this extremely personal but relevant thought forward in this commercial. Watch to see how the trusted Complan can help kids with their growth.

Grand

Your life is how you want to live it. Samsung’s commercial shows how life can be not just lived, but truly experienced. From boardroom meetings to hiking up to the mountain tops, watch to see how everything can be a ‘Grand’ experience.

Tab

Everyday life turns into easy playful moments with the Samsung Galaxy Tab. From calls, social media to work emails, it’s all available in one efficient gadget. Watch ahead and carry your world, where ever you go.

Coin

Financial services are always about the numbers, facts and graphs. No wonder they seem intimidating and scary. But this commercial from Tata Capital highlights what they think financial service is really about. Watch to see their fresh perspective towards your financial needs.

Sardarji

It’s always rare to see someone do something for you. Nevertheless, it is a special feeling. Tata Capital understands this special feeling which becomes the premise of this commercial. Watch to see how Tata Capital puts 'you' first.

Humming Bird

Your home is the one place you can truly be yourself. Nothing matches the comfort of your own home. This commercial by Tata Capital shows us just how important it is to have a house of your own.

Daima

Do you remember that time you shifted your home? We all feel that pinch of realization when we take that last suitcase out. The pinch always stays with you even after a long time. Tata Capital’s latest campaign was a result of remembering how we, as a child, dealt with the same and bloating those thoughts into the scripts.

Cricket

There is no worse feeling that leaving your best friend and your cricket buddy. When you move, it’s not just the home you’re leaving, but also the memories of living there. Tata Capital uses the insight of leaving memories behind in their next commercial for Home loans.

Squirrel

The corner where you hid, an old scribble on the wall, or your favourite window; memories of your old house are never easy to forget. Like this little girl, who has fond memories of a squirrel in her home. The memories stay attached to the home, even if you move. That’s why you shouldn’t have to. Tata Capital understands the importance of memories and therefore the importance of a home. Watch to see how you don’t need to leave any of your treasured memories.

Dhobi Ghat

In most cities in India, Dhobi Ghat (washing place) is a common sight. Here at this local laundry clothes are washed by experienced Dhobis (washers). But what happens when even these skilled men of the Dhobi Ghat can’t get the ultimate whiteness. Watch to see how Tide can help.

Fish Market

A fish market anywhere in the world is characteristic of its smell and stains. An Indian fish market is no different. Faded whites are also a typical problem for the fisher folk who are always surrounded by water. Tide brings out a solution for this. Watch to see how even the well-worn whites can be helped by Tide.

Bhola

If you ever wear a crispy fresh new shirt in India, prepare to be pinched. Essentially an Indian thing, pinching someone wearing something new is an Indian way of noticing and congratulating you. Our Tide film takes this insight to a new level. Watch to see how Tide makes your clothes look as good as new.

Collars

While doing the laborious laundry, it’s difficult to be precise and perfect. The little worries like faded whites, stained cuffs and dirty collars nag us. But through this commercial Tide addresses those very little worries too. Watch to see how Tide can help make laundry easy.

Experiential Marketing

Being a part of The Leo Group, we believe that today a brand needs to be doing much more than just offering brand benefits; it needs to be driven by a larger human purpose. And that’s why, from nationwide awareness drives, brand launches, innovative exhibitions and kiosks, to activations in the extreme rural regions of India, the agency has been trusted by its clients time and again to amplify their brand purpose with the help of unique experiences created for their brand.

McDonald's - Ronald McDonald Programme

McDonald's stands for much more than food and beverages. It stands for the goofy Ronald McDonald's who is a symbol of happiness and excitement. But today that happiness is amiss. See how Ronald McDonald came alive and pulls up his stripped socks to perform acts for the most beloved customers of McDonald's - children!

P&G - Shiksha

In this so-called land of intellects, we have an astounding number of children growing illiterate just because there isn’t any school in their proximity. That’s why P&G came up with a project called '100% Shiksha'. See how the whole country made schools for these children just by buying P&G products and suggesting where they think a school was necessary.

Aquaguard

Safe drinking water is a big problem in India. One just can’t be sure if the water we are drinking is really safe. And that’s exactly what Aquaguard asked across 1 lakh households, 'Kya Aapka Paani Beemar Hai?' (Is Your Water Ill?) Watch how Aquaguard educated its audience about safe drinking water by providing them with information and free water audits.

Godrej Securities

In every sense, your house is your fort. After all, it’s a product of your sweat and blood. But unfortunately like a real fort, yours is not on a hill top and your treasure chest is unlikely to be guarded by dragons. But not all hopes are lost, thanks to your friendly knight in black armor - Godrej Securities Solutions. See how Godrej Securities made its audience experience their product’s mettle and even its metal!

HDFC Smart Woman

In today’s market scenario, one of the most daunting things one has to achieve is to be financially secured. And if you are a woman living in a male dominated country like India, the task seems near impossible. But even then, there are women who have braved the tide and became financially secured. And these stories need to be recorded, for in the future, they’ll be inspirations for others to follow. Watch for yourself how women empowered by HDFC SMART WOMAN PLAN tell the world their story. Also, watch out for goose bumps.

HP Gas Suraksha Sanchetna Abhiyaan

In India, every year people fall victims to cylinder/stove explosions. According to the Indian Government website about 3746 people in all died of it in 2011-2012 alone. The prime reason of such fatality is the lack of proper know-how about gas stoves and cylinders. Watch how HP Gas took up the challenge and reached out to more than 8 million households throughout India.

HP Art for Awareness

The most persuasive salesman in the world is one’s child. And that’s why HP conducted 'ART FOR AWARENESS' initiative across the country for children to be educated about the safeguards while working with gas cylinders and stoves. See how these young minds turned up the canvas with their newfound learning about safety tips while working in kitchen.

HP Happy Wheels

In an industry like petroleum where the competition gets fiercer day by day, the challenge is to keep the consumers coming back to your petrol pumps. See for yourself how Hindustan Petroleum created a database of more than 1.5 million unique happy customers by holding a mega lucky draw contest for those who fill their fuel at HP Outlets.

HP Mangalore Transport Hub

HPCL launched a complete facility for the drivers in Mangalore that was inaguarated by the Union Minister Mr M Veerappa Moily. More than 3000 people came for the foundation stone laying ceremony. The entire area was constructed from scratch, complete with AC hangars along with media and public management by us.

HPCL Marketing Excellence Awards

HPCL has an appreciation night hosted by the Director Marketing every year. We designed a stunning starry themed night for the client in keeping with the appreciation awards. The design was such that each unit had a theme film in accordance with performance and a theme song. The decor was very filmy with cut outs and starry walkway.

Gandhiji Font

Today we Indians have started to take our freedom for granted and in the process even forgotten the preamble under which we got it for. So much so that we’ve stopped loving each other as brothers, stopped protecting our flora and fauna & most of all; we’ve even forgotten what Gandhiji's teachings are and what he expected from us. See for yourself how the iconic vector of Mahatma Gandhi came to life and re-imparted valuable lessons of humility and compassion to us.

Tashi Shoes

Tashi, a premium shoe store from the house of Tata was launching and needed some buzz. And what better way than a whole crowd suddenly tap dancing for you and introducing the wide range of offering in public!

Ossur Exhibition

How do you attract attention of your consumers, especially when your competition is in the same room with you? See how Ossur, a leading global leader in orthopaedic prosthetics, bracings and supports, did it all at the International Societies for Prosthetics and Orthotics (ISPO) 2013 World Congress held in Hyderabad.

Portfolio Night

For every copywriter and art director in India, Portfolio Night is his/her road to redemption; to get a chance to prove his/her mettle and work for legends like Piyush Pandey, R. Balki, K.V. Sridhar, Agnello Dias, Abjijit Awasthi, Rajiv Rao to name a few. See for yourself how the 11th installment of the world’s best advertising portfolio reviews and recruitment event in the world fared in the capital of India.

Thums Up Meet and Greet

Salman Khan, Brand Ambassador for Thums Up was promoting Thums Up via a campaign that culminated in a consumers meet and greet for the brand that was designed by us at Filmcity for the consumer promo that had been running.