Being a part of The Leo Group, we believe that today a brand needs to be doing much more than just offering brand benefits; it needs to be driven by a larger human purpose. And that’s why, from nationwide awareness drives, brand launches, innovative exhibitions and kiosks, to activations in the extreme rural regions of India, the agency has been trusted by its clients time and again to amplify their brand purpose with the help of unique experiences created for their brand.
McDonald's - Ronald McDonald Programme
McDonald's stands for much more than food and beverages. It stands for the goofy Ronald McDonald's who is a symbol of happiness and excitement. But today that happiness is amiss. See how Ronald McDonald came alive and pulls up his stripped socks to perform acts for the most beloved customers of McDonald's - children!
P&G - Shiksha
In this so-called land of intellects, we have an astounding number of children growing illiterate just because there isn’t any school in their proximity. That’s why P&G came up with a project called '100% Shiksha'. See how the whole country made schools for these children just by buying P&G products and suggesting where they think a school was necessary.
Safe drinking water is a big problem in India. One just can’t be sure if the water we are drinking is really safe. And that’s exactly what Aquaguard asked across 1 lakh households, 'Kya Aapka Paani Beemar Hai?' (Is Your Water Ill?) Watch how Aquaguard educated its audience about safe drinking water by providing them with information and free water audits.
In every sense, your house is your fort. After all, it’s a product of your sweat and blood. But unfortunately like a real fort, yours is not on a hill top and your treasure chest is unlikely to be guarded by dragons. But not all hopes are lost, thanks to your friendly knight in black armor - Godrej Securities Solutions. See how Godrej Securities made its audience experience their product’s mettle and even its metal!
HDFC Smart Woman
In today’s market scenario, one of the most daunting things one has to achieve is to be financially secured. And if you are a woman living in a male dominated country like India, the task seems near impossible. But even then, there are women who have braved the tide and became financially secured. And these stories need to be recorded, for in the future, they’ll be inspirations for others to follow. Watch for yourself how women empowered by HDFC SMART WOMAN PLAN tell the world their story. Also, watch out for goose bumps.
HP Gas Suraksha Sanchetna Abhiyaan
In India, every year people fall victims to cylinder/stove explosions. According to the Indian Government website about 3746 people in all died of it in 2011-2012 alone. The prime reason of such fatality is the lack of proper know-how about gas stoves and cylinders. Watch how HP Gas took up the challenge and reached out to more than 8 million households throughout India.
HP Art for Awareness
The most persuasive salesman in the world is one’s child. And that’s why HP conducted 'ART FOR AWARENESS' initiative across the country for children to be educated about the safeguards while working with gas cylinders and stoves. See how these young minds turned up the canvas with their newfound learning about safety tips while working in kitchen.
HP Happy Wheels
In an industry like petroleum where the competition gets fiercer day by day, the challenge is to keep the consumers coming back to your petrol pumps. See for yourself how Hindustan Petroleum created a database of more than 1.5 million unique happy customers by holding a mega lucky draw contest for those who fill their fuel at HP Outlets.
HP Mangalore Transport Hub
HPCL launched a complete facility for the drivers in Mangalore that was inaguarated by the Union Minister Mr M Veerappa Moily. More than 3000 people came for the foundation stone laying ceremony. The entire area was constructed from scratch, complete with AC hangars along with media and public management by us.
HPCL Marketing Excellence Awards
HPCL has an appreciation night hosted by the Director Marketing every year. We designed a stunning starry themed night for the client in keeping with the appreciation awards. The design was such that each unit had a theme film in accordance with performance and a theme song. The decor was very filmy with cut outs and starry walkway.
Today we Indians have started to take our freedom for granted and in the process even forgotten the preamble under which we got it for. So much so that we’ve stopped loving each other as brothers, stopped protecting our flora and fauna & most of all; we’ve even forgotten what Gandhiji's teachings are and what he expected from us. See for yourself how the iconic vector of Mahatma Gandhi came to life and re-imparted valuable lessons of humility and compassion to us.
Tashi, a premium shoe store from the house of Tata was launching and needed some buzz. And what better way than a whole crowd suddenly tap dancing for you and introducing the wide range of offering in public!
How do you attract attention of your consumers, especially when your competition is in the same room with you? See how Ossur, a leading global leader in orthopaedic prosthetics, bracings and supports, did it all at the International Societies for Prosthetics and Orthotics (ISPO) 2013 World Congress held in Hyderabad.
For every copywriter and art director in India, Portfolio Night is his/her road to redemption; to get a chance to prove his/her mettle and work for legends like Piyush Pandey, R. Balki, K.V. Sridhar, Agnello Dias, Abjijit Awasthi, Rajiv Rao to name a few. See for yourself how the 11th installment of the world’s best advertising portfolio reviews and recruitment event in the world fared in the capital of India.
Thums Up Meet and Greet
Salman Khan, Brand Ambassador for Thums Up was promoting Thums Up via a campaign that culminated in a consumers meet and greet for the brand that was designed by us at Filmcity for the consumer promo that had been running.