Yaad Reh Jaye

Craftsvilla

Yaad Reh Jaye

The strongest measure of a chemistry between two strangers is when it is devoid of words. A glimpse, a smile or even an eye-contact can sometimes create a memory for a lifetime. We used this ladder for Craftsvilla.com, India’s largest ethnic online store. In the process trying to make ethnic cool. The film features India’s top models in a truly Indian avatar. They look into the camera displaying their splendour. The soundtrack “Aaj Jane Ki Zidd Na Karo” written by the famous poet Fayyaz Hashmi and sung by celebrated Pakistani classical singer Farida Khanum aka Malika-e-Ghazal lifts the overall mood of the campaign and lends a feeling of grace to it.

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Fortis #AllForHope

Fortis

Fortis #AllForHope

‘Hope’ is all a family has when they are living with a disease. Keeping this in mind, we launched the #AllForHope campaign for Fortis based on a true story of a boy who suffered an end stage heart failure. The film showcases the hopelessness his family goes through and how Fortis with its uncompromised excellence in medical care keeps the emotion of hope alive.

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#ChaltHaiKoChaltaKaro

Vistaprint India

#ChaltHaiKoChaltaKaro

The Vistaprint #ChaltaHaiKoChaltaKaro campaign delivers a strong message that the “chalta hai” attitude in the print service industry need not be the norm and should not be accepted henceforth. The campaign features four films, each stressing on the issues of offline printing and the many benefits one can avail with Vistaprint. The campaign is a direct attack on unorganized and unreliable players in the printing category. Simple, refreshing and effective!

Watch: Saali Girlfriend Saas Sasur

Hero vs. Villain - Bollywood Style Close

Glucon-D

Hero vs. Villain - Bollywood Style

Bollywood loves to show the Hero vs. Villain stand-off where the hero inevitably triumphs despite being in every way unequal to the villain! In our latest communication to change Glucon-D’s imagery to a more fun brand we brought this stand-off to life in our campaign. Watch to see how true to tradition this is.

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Mama's Bistro Close

Rejoice

Mama's Bistro

The young working girls of today spend most of their energy on their careers & are left with precious little free time, particularly on the weekends. Rejoice offers an alternative to wasting time in an expensive salon. Here we see a touching story of a spirited daughter pitching in to help her family open their own business.

Rejoice is P&G's largest smoothness brand in Asia, growing in size since its launch in 1989.

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