KEI ropes in Irrfan to bring people closer
Leo Burnett India has created KEI Wires' latest campaign, featuring brand ambassador Irrfan Khan. The two-film series, with the first one appropriately titled 'Superhero', shows how the wires, while minimizing power-cuts, short-circuits, and overloads, can also be used to join hearts. With a touch of emotionality, the ads successfully convey the company's message to its consumers that KEI wires 'Jodey Dilon Ke Taar'. Watch the campaign here.