KEI ropes in Irrfan to bring people closer

Apr 2017

KEI ropes in Irrfan to bring people closer

Leo Burnett India has created KEI Wires' latest campaign, featuring brand ambassador Irrfan Khan. The two-film series, with the first one appropriately titled 'Superhero', shows how the wires, while minimizing power-cuts, short-circuits, and overloads, can also be used to join hearts. With a touch of emotionality, the ads successfully convey the company's message to its consumers that KEI wires 'Jodey Dilon Ke Taar'. Watch the campaign here.

HP Lubricants and Leo Burnett India's #RoadsThatHonk innovate to save lives

Jun 2017

HP Lubricants and Leo Burnett India's #RoadsThatHonk innovate to save lives

Leo Burnett India is proud to announce our innovation: solar powered SmartLife poles that use radar technology to prevent accidents along dangerous bends. In collaboration with HP Lubricants, the agency has recently implemented the world's first anti-collision vehicle management system, aimed at safer highways across the country. The project, titled #RoadsThatHonk, was launched on NH1 in North India, along the Jammu-Srinagar highway. This unique technology, based on the belief that creativity has the power to change human lives, is looking to expand pan India in due time

Click to know how #RoadsThatHonk work!
The Leo Group announces a two-agency structure in India

Jan 2017

The Leo Group announces a two-agency structure in India

The Leo Group has announced a two-agency structure in India, in the form of Leo Burnett India and Leo Burnett Orchard. Both agencies will serve as drivers for The Leo Group’s growth. The Group has also picked a dream team for Leo Burnett Orchard, with Mahuya Chaturvedi as the Chief Operating Officer.

Read all about it here.
Fortis Healthcare and war veterans have #MoreToGive for organ donation

Nov 2016

Fortis Healthcare and war veterans have #MoreToGive for organ donation

Fortis Healthcare saw an opportunity to make a positive difference to the wellbeing of the nation and spread much-needed awareness, unveiling a new campaign ‘#MoreToGive’. The initiative pricks the viewer’s conscience, and aims to jolt him into registering for organ donation. War veterans, who have already given so much to the country, have pledged their organs, so how can we, the common man, shy away from donation?

Watch the film here.
Bajaj V and Leo Burnett salute and celebrate the country’s ‘Invincible Indians’

Nov 2016

Bajaj V and Leo Burnett salute and celebrate the country’s ‘Invincible Indians’

Bajaj V, the bike that boasts of the invincible steel of India’s legendary warship INS Vikrant running in its veins, has rolled out its new initiative ‘Invincible Indians’. The initiative is a five-part web series that aims to invoke pride in Indians’ minds every day. Invincible Indians features simple, ordinary people who have contributed to society by taking up insurmountable tasks. The launch event for the series saw Abhinav Bindra, India’s first individual Olympic Gold Medalist in attendance, along with Mr. Rajiv Bajaj, managing director, Bajaj Auto, in attendance.

View the series here.
Bajaj V instills national pride every day

Oct 2017

Bajaj V instills national pride every day

Our film for Bajaj V poses an important question to the viewer: Why should the mind evoke national pride only on select days of the year, only to be forgotten for the rest of the days? In what is probably the first time ever in Indian advertising, the story is narrated from the point of view of a real life war hero, Rear Admiral S. K. Gupta, a Mahavir Chakra Awardee who served aboard the INS Vikrant in the 1971 Indo-Pak war.

Watch the film here.
Amazon: What Indians Love

Apr 2016

Amazon: What Indians Love

The Amazon India #WeIndians campaign was launched to coincide with IPL 2016. The communication firmly establishes Amazon as an Indian brand by shining a spotlight on various things that are so unique to Indians and goes on to substantiate how Amazon India’s services best match their shopping needs. Watch the campaign below.

We Indians Love "Asli" We Indians Love "Jaldi" We Indians Love "Helping Log"

Bharti Axa: Your #GoToFriend

Apr 2016

Bharti Axa: Your #GoToFriend

Bharti AXA Life Insurance had a unique offering - a Dedicated Claims Handler, who acts as a one-point contact during one’s claims process. This of course, was a technical term and not something amenable to social conversations. Hence, we gave the Dedicated Claims Handler a new avatar online: a #GoToFriend. Someone who would be there for you in your time of need. To launch the idea, we used a long form video taking the medium of stand-up comedy, a popular format in India. However, the sketch takes a twist which brings in the angle of the #GoToFriend without seeming 'sales like’.

Watch the film here