Bajaj V Invincible Indians - Postcards Of Pride

More than 22000 bravehearts have lost their lives till date while protecting our land & borders. One man decided to reach out to their families to honor their sacrifice. On the occasion of Shaheed Diwas, we present ‘Postcards of Pride’, the story of Jitendra Singh Gurjar, a watchman from Surat who for the last 19 years has written postcards to the families of more than 4000 martyrs till date. Bajaj V fulfilled Jitendra's wish to meet the martyrs' families

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Dalda Oils #PehleTum

Indian women have always been putting their family’s concerns of day-to-day needs or family’s long term plans before themselves. This instance eventually extends to the dinner table too as they like to ensure that their family is well fed before she reaches out for her plate. They do it for their own will, love and affection; and expect nothing. However, due reciprocating action hasn’t been coming in from the family. Taking insight from this aspect, Dalda Oils, one of India’s iconic brands, unveiled their new digital campaign #PehleTum on the occasion of Women’s Day.

Watch the campaign here.

Whispers Break Silence

Whisper, the P&G-owned brand which showed a sanitary pad on prime time advertising two decades ago, is asking young girls to break the silence on periods in a new digital campaign. Not just hygiene, periods in India are often associated with innumerable societal and religious taboos which place several restrictions on women. Whisper which leads the sanitary pad market in India with 50.4% share as of 2016, through its advertising, looks at attacking such taboos.

Watch the campaign here.

McDonald's new campaign tells the story of a 35-year-old Happy Meal toy collector

The new digital campaign brings to the fore the heart-warming story of Sunil Chawla, a 35 year old man, based in Bangalore. Sunil has, over the years, collected over a whopping 300 Happy Meal toys! The Happy Meals at McDonald’s have often been associated with joyful memories of food and a special toy. Inspired by the hundreds of entries McDonald’s received for the biggest Happy Meal fan search, the campaign focuses on ‘kids of all ages’ – a unique search for the biggest Happy Meal Toy collectors in India.

Watch the campaign here.

After a decade-long hiatus, Masti Condoms is back with three new ads

Masti Condoms, the brand of condoms from PSI India Private Limited (PSI IPL), unveiled a new integrated campaign with the proposition 'Man of the Match'. The campaign comes after the brand’s nearly decade-long hiatus from the media. The campaign has adopted a route different from the currently-aired condom commercials, and focuses on consensual contact and equal agency rather than appealing to a primal human need.

Watch the campaign here.

Whisper #SitImproper

Sit Improper is the the new digital campaign from the feminine hygiene brand Whisper , conceptualized and executed by Leo Burnett India. Society has always dictated how women should talk, behave, dress and sit properly. But improper is just more fun, more free, more liberating! Improper is just more comfortable.

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Iodex helps women stretch beyond their limit through its new integrated campaign ‘Thodi Himmat, Thoda Iodex’

Women are known to be the ultimate multi-taskers as they perfectly manage their home and families amid fulfilling their own dreams and ambitions. Bringing alive this insight, Iodex, a heritage brand in India since 1919, has introduced an all new campaign ‘Thodi Himmat, Thoda Iodex’ featuring acclaimed actress Swara Bhaskar. Iodex, through this campaign, aims to be women’s everyday ally by helping them stretch further and explore their true potential.

Watch the campaign here.