Whispers Break Silence

Feb 2018

Whispers Break Silence

Whisper, the P&G-owned brand which showed a sanitary pad on prime time advertising two decades ago, is asking young girls to break the silence on periods in a new digital campaign. Not just hygiene, periods in India are often associated with innumerable societal and religious taboos which place several restrictions on women. Whisper which leads the sanitary pad market in India with 50.4% share as of 2016, through its advertising, looks at attacking such taboos.

Watch the campaign here.

McDonald's new campaign tells the story of a 35-year-old Happy Meal toy collector

Jan 2018

McDonald's new campaign tells the story of a 35-year-old Happy Meal toy collector

The new digital campaign brings to the fore the heart-warming story of Sunil Chawla, a 35 year old man, based in Bangalore. Sunil has, over the years, collected over a whopping 300 Happy Meal toys! The Happy Meals at McDonald’s have often been associated with joyful memories of food and a special toy. Inspired by the hundreds of entries McDonald’s received for the biggest Happy Meal fan search, the campaign focuses on ‘kids of all ages’ – a unique search for the biggest Happy Meal Toy collectors in India.

Watch the campaign here.
After a decade-long hiatus, Masti Condoms is back with three new ads

Jan 2018

After a decade-long hiatus, Masti Condoms is back with three new ads

Masti Condoms, the brand of condoms from PSI India Private Limited (PSI IPL), unveiled a new integrated campaign with the proposition 'Man of the Match'. The campaign comes after the brand’s nearly decade-long hiatus from the media. The campaign has adopted a route different from the currently-aired condom commercials, and focuses on consensual contact and equal agency rather than appealing to a primal human need.

Watch the campaign here.
Whisper #SitImproper

Jan 2018

Whisper #SitImproper

Sit Improper is the the new digital campaign from the feminine hygiene brand Whisper , conceptualized and executed by Leo Burnett India. Society has always dictated how women should talk, behave, dress and sit properly. But improper is just more fun, more free, more liberating! Improper is just more comfortable.

Watch the campaign here
 Iodex helps women stretch beyond their limit through its new integrated campaign ‘Thodi Himmat, Thoda Iodex’

Nov 2017

Iodex helps women stretch beyond their limit through its new integrated campaign ‘Thodi Himmat, Thoda Iodex’

Women are known to be the ultimate multi-taskers as they perfectly manage their home and families amid fulfilling their own dreams and ambitions. Bringing alive this insight, Iodex, a heritage brand in India since 1919, has introduced an all new campaign ‘Thodi Himmat, Thoda Iodex’ featuring acclaimed actress Swara Bhaskar. Iodex, through this campaign, aims to be women’s everyday ally by helping them stretch further and explore their true potential.

Watch the campaign here.
Amazon Prime Video’s new campaign urges viewers to bid adieu to the concept of ‘Primetime’

Nov 2017

Amazon Prime Video’s new campaign urges viewers to bid adieu to the concept of ‘Primetime’

Amazon Prime Video is back with another quirky campaign. Executed by Leo Burnett India, the campaign includes two films featuring the couple Rohan and Roshini, who are symbolic of the fun and quirky young couples of today. Online content streaming is still a nascent category in India. Target audience aside, Amazon Prime Video wants to be synonymous with content that is exclusive, latest and spread over a wide range.

Watch the campaign here.
HP Lubricants ropes in Ranveer Singh to help take HP Racer to their customers.

Nov 2017

HP Lubricants ropes in Ranveer Singh to help take HP Racer to their customers.

HP Lubricants has rolled out a tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil HP Racer. The campaign, featuring popular Bollywood actor Ranveer Singh, emphasizes the importance of using the right engine oil for bikes to both, bike owners and mechanics. HP Lubricants has roped in Ranveer Singh as the face of its range of engine oils, to further strengthen the brand’s positioning in the highly competitive engine oil category.

**Watch the campaign here.**
Dalda’s new brand campaign exemplifies the changing kitchens of India

Oct 2017

Dalda’s new brand campaign exemplifies the changing kitchens of India

Dalda, one of India’s most iconic brands, associated with taste and purity launched its new brand campaign during Diwali. The oil brand from Bunge India has launched its two television commercials with the new positioning of ‘Naye Zamane ka Naya Dalda. Dalda stands on the foundation of its continuous effort to keep pace with the changing consumer behavior. The films resonate this thought of "Aap badal rahein hein, isliye badal raha hain apka Dalda" to showcase the evolution of kitchens as not just a cooking place but a destination of changing value systems.

**Watch the campaign here.**