HP Lubricants ropes in Ranveer Singh to help take HP Racer to their customers.

Nov 2017

HP Lubricants ropes in Ranveer Singh to help take HP Racer to their customers.

HP Lubricants has rolled out a tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil HP Racer. The campaign, featuring popular Bollywood actor Ranveer Singh, emphasizes the importance of using the right engine oil for bikes to both, bike owners and mechanics. HP Lubricants has roped in Ranveer Singh as the face of its range of engine oils, to further strengthen the brand’s positioning in the highly competitive engine oil category.

**Watch the campaign here.**
Dalda’s new brand campaign exemplifies the changing kitchens of India

Oct 2017

Dalda’s new brand campaign exemplifies the changing kitchens of India

Dalda, one of India’s most iconic brands, associated with taste and purity launched its new brand campaign during Diwali. The oil brand from Bunge India has launched its two television commercials with the new positioning of ‘Naye Zamane ka Naya Dalda. Dalda stands on the foundation of its continuous effort to keep pace with the changing consumer behavior. The films resonate this thought of "Aap badal rahein hein, isliye badal raha hain apka Dalda" to showcase the evolution of kitchens as not just a cooking place but a destination of changing value systems.

**Watch the campaign here.**
 McDonald’s India launches new digital campaign: ‘McCafé for this, that and everything else’

Aug 2017

McDonald’s India launches new digital campaign: ‘McCafé for this, that and everything else’

McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. The campaign features McCafé as a place where no matter what the mood, occasion or requirement, there is a McCafé product that is made for every occasion. Every item on the McCafe menu means something different to each person, and has a story. The execution of the film also weaves this thought in beautifully.

Watch the campaign here :
Leo Burnett India brings home Innovation and Effectiveness Lions at Cannes

Jun 2017

Leo Burnett India brings home Innovation and Effectiveness Lions at Cannes

Leo Burnett India has made its mark in three of the toughest categories at Cannes Lions 2017: Innovation, Creative Effectiveness and Design. India's sole and first ever Silver in Innovation was awarded to Leo Burnett for HP Lubricants' #RoadsThatHonk campaign, while the work for Bajaj V 'The Nation's Bike' brought home a Gold for Creative Effectiveness! Burnett's third metal was a Bronze Lion, again for #RoadsThatHonk, in the Design Category. Overall, a fantastic year at Cannes Lions!

'Phir Ho Ja Shuru', Limca and Leo Burnett India's new campaign tells consumers

Jun 2017

'Phir Ho Ja Shuru', Limca and Leo Burnett India's new campaign tells consumers

Like the beverage itself, Limca's new campaign is a refreshing new take on its 'Phir ho ja shuru' positioning. Leo Burnett India's quirky new commercial with its relatable humour will surely bring a smile on the viewer's face. The ad campaign is about not giving up, and not being afraid to start all over again, with a little help by Limca.

**Watch the campaign here.**
HP Lubricants and Leo Burnett India's #RoadsThatHonk innovate to save lives

Jun 2017

HP Lubricants and Leo Burnett India's #RoadsThatHonk innovate to save lives

Leo Burnett India is proud to announce our innovation: solar powered SmartLife poles that use radar technology to prevent accidents along dangerous bends. In collaboration with HP Lubricants, the agency has recently implemented the world's first anti-collision vehicle management system, aimed at safer highways across the country. The project, titled #RoadsThatHonk, was launched on NH1 in North India, along the Jammu-Srinagar highway. This unique technology, based on the belief that creativity has the power to change human lives, is looking to expand pan India in due time

Click to know how #RoadsThatHonk work!
KEI ropes in Irrfan to bring people closer

Apr 2017

KEI ropes in Irrfan to bring people closer

Leo Burnett India has created KEI Wires' latest campaign, featuring brand ambassador Irrfan Khan. The two-film series, with the first one appropriately titled 'Superhero', shows how the wires, while minimizing power-cuts, short-circuits, and overloads, can also be used to join hearts. With a touch of emotionality, the ads successfully convey the company's message to its consumers that KEI wires 'Jodey Dilon Ke Taar'. Watch the campaign here.

The Leo Group announces a two-agency structure in India

Jan 2017

The Leo Group announces a two-agency structure in India

The Leo Group has announced a two-agency structure in India, in the form of Leo Burnett India and Leo Burnett Orchard. Both agencies will serve as drivers for The Leo Group’s growth. The Group has also picked a dream team for Leo Burnett Orchard, with Mahuya Chaturvedi as the Chief Operating Officer.

Read all about it here.