Jan 2017
The Leo Group has announced a two-agency structure in India, in the form of Leo Burnett India and Leo Burnett Orchard. Both agencies will serve as drivers for The Leo Group’s growth. The Group has also picked a dream team for Leo Burnett Orchard, with Mahuya Chaturvedi as the Chief Operating Officer.
Read all about it here.
Nov 2016
Fortis Healthcare saw an opportunity to make a positive difference to the wellbeing of the nation and spread much-needed awareness, unveiling a new campaign ‘#MoreToGive’. The initiative pricks the viewer’s conscience, and aims to jolt him into registering for organ donation. War veterans, who have already given so much to the country, have pledged their organs, so how can we, the common man, shy away from donation?
Watch the film here.
Nov 2016
Bajaj V, the bike that boasts of the invincible steel of India’s legendary warship INS Vikrant running in its veins, has rolled out its new initiative ‘Invincible Indians’. The initiative is a five-part web series that aims to invoke pride in Indians’ minds every day. Invincible Indians features simple, ordinary people who have contributed to society by taking up insurmountable tasks. The launch event for the series saw Abhinav Bindra, India’s first individual Olympic Gold Medalist in attendance, along with Mr. Rajiv Bajaj, managing director, Bajaj Auto, in attendance.
View the series here.
Oct 2017
Our film for Bajaj V poses an important question to the viewer: Why should the mind evoke national pride only on select days of the year, only to be forgotten for the rest of the days? In what is probably the first time ever in Indian advertising, the story is narrated from the point of view of a real life war hero, Rear Admiral S. K. Gupta, a Mahavir Chakra Awardee who served aboard the INS Vikrant in the 1971 Indo-Pak war.
Watch the film here.
Apr 2016
The Amazon India #WeIndians campaign was launched to coincide with IPL 2016. The communication firmly establishes Amazon as an Indian brand by shining a spotlight on various things that are so unique to Indians and goes on to substantiate how Amazon India’s services best match their shopping needs. Watch the campaign below.
We Indians Love "Asli" We Indians Love "Jaldi" We Indians Love "Helping Log"
Apr 2016
Bharti AXA Life Insurance had a unique offering - a Dedicated Claims Handler, who acts as a one-point contact during one’s claims process. This of course, was a technical term and not something amenable to social conversations. Hence, we gave the Dedicated Claims Handler a new avatar online: a #GoToFriend. Someone who would be there for you in your time of need. To launch the idea, we used a long form video taking the medium of stand-up comedy, a popular format in India. However, the sketch takes a twist which brings in the angle of the #GoToFriend without seeming 'sales like’.
Watch the film here
Apr 2016
"Phir ho ja shuru’ - the new tagline we created for Limca captures the spirit of being game to start all over again after being refreshed by Limca. Rooted in situations that require us to restart a physically exhausting task, the campaign establishes a strong role for the brand against heat and extreme tiredness combined together. It highlights Limca's ability to quench extreme thirst, allowing us to start all over again.
Watch the commercial here
Apr 2016
McDonald’s wanted to create a strong trigger for their all-new Chinese menu. Since Kung Fu Panda 3 is popular across age groups, we decided to integrate the film across McDonald’s menu and in-store décor. We banked on Po’s charm and captured the essence of classic Kung Fu action by using an innovative time slice photography technique, making the ingredients look attractive. It is the first time in the history of QSR-advertising in India, that such a high-profile technique has been used to showcase food. I’m sure this campaign will succeed in creating fun and memorable moments for people while dining at McDonald’s, thus creating a greater connect with them.
Watch the commercial here